A strategy with a commercial purpose
We review your profiles, audience and competitors, then agree what social should achieve for your business: visibility, bookings, enquiries or repeat visits. Your content plan follows those priorities.
Facebook & Instagram management
Your business.
A stronger social presence.
We manage your Facebook and Instagram so your business shows up with purpose. Thoughtful content, regular posts and campaigns built around the people you want to reach.
From the monthly content calendar to practical advice on advertising budgets, CostaWeb takes care of the detail and keeps you in control.
AXARQUIA · COSTA DEL SOL · SPAIN & UK
A month with purpose.
Illustrative content plan
01
Introduce your expertise
A useful tip or answer to a customer question
02
Show the work
A project, a product or a look behind the scenes
03
Build confidence
Your process, your people or an approved review
04
Give people a next step
An offer, a booking reminder or a clear invitation
Planned → Approved → Published → Reviewed
Your social media, managed
The strategy, the content and the day-to-day care.
For busy businesses that want a dependable social media partner. We bring structure to your pages, a consistent voice to your content and a clear plan for what happens next.
Content that sounds like your business
Branded graphics, captions, carousels and short video edits built around your services, people and expertise. We turn your photos, footage and business updates into a consistent Facebook and Instagram presence.
Regular posting, handled
A monthly content calendar, an agreed publishing schedule and posts prepared for approval. We adapt the copy and format for each platform, keep your profiles current and plan ahead for offers and seasonal demand.
A considered response to your audience
Optional comment and inbox management within agreed hours. We answer routine questions using your guidance and pass sales enquiries, complaints and sensitive issues to the right person in your business.
Facebook & Instagram advertising
Optional Meta campaign setup and management, with audience planning, ad creative, testing and ongoing optimisation. Every campaign starts with an agreed objective, spending limit and a clear next step for the customer.
Reporting you can act on
A monthly review of content, reach, engagement and available enquiry data, with recommendations for the next month. For paid campaigns, we explain spend, cost per result and lead quality where that information is available.
Choose your level of support
A clear scope. A considered monthly plan.
Start with the support your business needs. We confirm the deliverables, responsibilities and fixed monthly fee in a tailored proposal.
01 / Presence
A professional presence, maintained.
8 original feed posts / month
For businesses that want their pages to stay active, relevant and recognisably theirs.
- Facebook and Instagram management
- Branded graphics and captions
- Monthly calendar and content approval
- Scheduling and profile housekeeping
- Monthly performance summary
02 / Engagement
More to say. More ways to connect.
12 original feed posts / month
For businesses with regular updates, a visual offer and an audience to nurture.
- Everything in Presence
- Up to 2 of the 12 posts as Reels, using supplied footage
- 4 supporting Story sets per month (up to 3 frames each)
- Monthly planning and review call
- Comment and inbox support scoped to your needs
03 / Campaigns
Consistent content. Focused promotion.
Content + managed Meta campaigns
For launches, seasonal promotions and businesses ready to invest in attracting enquiries.
- Presence or Engagement content plan
- Campaign objectives and audience planning
- Ad copy, creative and campaign setup
- Budget monitoring and creative testing
- Paid performance review and next steps
Post counts are original content concepts adapted across Facebook and Instagram, not separate counts per platform. Advertising spend, on-site shoots and additional production are quoted separately. Community support hours and campaign scope are agreed in your proposal.
Advertising & budget guidance
Know what you’re spending.
Know what it’s for.
A good campaign starts with an offer worth promoting and a budget you are comfortable testing. We help you decide whether to advertise, what to prioritise and how to judge progress.
We agree the audience, objective, test period and spending limit before launch. We review the response, explain what is working and ask for approval before increasing the agreed budget.
Connect social with your website and wider marketing01
Our management fee
The agreed cost of planning, creative, scheduling, campaign management and reporting. Your proposal makes clear what is included.
02
Your advertising spend
A separate amount paid directly to Meta from your own ad account. We recommend an initial test based on your offer, audience and goals.
03
Any additional production
Photography, filming, extra creative or landing-page work is scoped before it starts, so the full cost is clear.
Working together
A straightforward start. A reliable rhythm.
01
Discover
We review your pages, audience, offer and goals. You receive a written scope covering content, support, fees and responsibilities.
02
Prepare
We arrange account access, gather your brand assets and agree tone of voice, content themes, approval deadlines and any advertising budget.
03
Publish
You review the first content calendar. We make the agreed refinements, schedule approved posts and manage the activity in your plan.
04
Improve
Each month we review the results, discuss upcoming priorities and adjust the content or campaigns based on what we have learned.
The practical details
Before we
get started.
How much does social media management cost?
We quote a fixed monthly management fee around your content volume, formats, language needs and level of support. Your proposal sets out any setup work, optional extras and applicable taxes. Advertising spend is separate and paid directly to Meta. We agree the scope, minimum term and notice period before work begins.
What counts as a post, and how often will you publish?
One original feed post is one content concept, with its caption and design, adapted for Facebook and Instagram. Publishing that concept on both platforms does not count as two original posts. Presence includes 8 and Engagement includes 12 per month, spread across an agreed schedule. Stories are counted separately; Reels in Engagement form part of its 12 feed posts.
Do we need to supply photos and videos?
You supply your logo, brand information, offers and a useful bank of photos or video clips you have permission to use. We provide a practical shot list and handle the agreed design, copy and editing. On-site photography, filming, extensive video production and additional language versions are separately scoped when needed.
Will we approve content before it goes live?
Yes. We agree the calendar, an approval contact and a review deadline. Each monthly batch includes one consolidated round of revisions. Content goes live after approval; delayed approvals can move the schedule. Urgent offers and additional revisions are agreed separately.
Can you manage comments and private messages?
Yes, as a scoped part of Engagement or Campaigns. We agree the channels, working hours, monitoring frequency, time allowance and escalation process in writing. Routine replies follow your approved guidance. Sales decisions, bookings, complaints and sensitive customer matters stay with your team unless we specifically agree otherwise. This is not a 24-hour customer service desk.
Who owns the pages and advertising account?
You retain ownership and administrator access to your pages and ad account. We work through business access permissions, so you do not need to share your personal Facebook password. Advertising is billed to your business by Meta. At the end of the engagement, we arrange an orderly handover and remove our access.
Can we start without paying for ads?
Yes. Regular content management is available on its own. If advertising makes sense later, we will recommend a focused test with a separate budget and success measures. You can also discuss campaign management for pages your team already runs.
How soon should we expect results?
A consistent presence develops as approved content starts publishing. Enquiries and sales depend on your offer, audience, creative, budget and how leads are followed up. We establish a baseline, review performance each month and use what we learn to improve the plan. We do not guarantee follower counts, leads or sales.
Do you work with businesses outside the Costa del Sol?
Yes. We support businesses across Axarquia, Velez-Malaga, Nerja, Torrox and the wider Costa del Sol, as well as clients elsewhere in Spain and the UK. Planning and approvals can be handled remotely. We agree the audience locations and content languages at the start.
Let’s talk social
Make your next month
more purposeful.
Tell us about your business, share your pages and let us know what you want to achieve. We’ll recommend a scope and explain the costs before you commit.
Prefer email? hello@costaweb.co